HEALTH EDUCATION: The programme will be rolled out in ten cities including Beijing and Shanghai.
Elderly people across China will be able to receive free heart checks and health consultations as part of a new nationwide education programme launched by Nestlé.
The company is working with China’s Organizing Committee of the National Community Care Campaign to raise awareness among senior and middle-aged citizens about conditions such as cardiovascular disease and of the importance of a healthy diet and lifestyle.
The ‘Elderly Care - Health Project’ will be rolled out in 10 cities including Beijing, Shanghai, Guangzhou, Changsha, Chengdu, and Nanjin in the first phase starting this month.
It will provide heart checks and professional health consultations to people in urban communities, as well as lectures addressing some of the most important health concerns of the country’s ageing population.
More than one million households with elderly members will also receive health education brochures within the first year.
The programme eventually aims to reach a total of ten million households.
“As the world’s leading nutrition, health and wellness company, Nestlé is committed to meeting the nutritional needs of elderly consumers.” Roland Decorvet, Head of Nestlé China.
Staying healthy for longer
“As the world’s leading nutrition, health and wellness company, Nestlé is committed to meeting the nutritional needs of elderly consumers,” said Roland Decorvet, Head of Nestlé China.
“We hope that by working with our partners to share our expertise through this programme, we can help more people in China stay healthy for longer.”
Nestlé is the main partner of the organizing Committee of the National Community Care Campaign, which is led by the All-China Women's Federation and China’s National Committee on Ageing.
According to recent figures from the National Committee on Ageing, the number of elderly people in China will reach 300 million by 2015, accounting for almost a quarter of the total population.
Nestlé has collaborated with several government agencies on health education programmes for elderly people in China recent years, including the Ministry of Health, the Chinese Nutrition Society and the Chinese Medical Association.
The company has already provided two million senior citizens in the country with professional health consultations, including heart checks, through these partnership events in more than 300 cities.
Later this year Nestlé will launch a new range of food products in China to meet the specific nutritional needs of middle-aged and senior consumers.
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