GETTING STARTED IN THE KITCHEN: Yum-o! empowers kids to develop healthy relationships with food and cooking.
Gerber has teamed up with non-profit organisation Yum-o! to drive the fight against hunger and raise awareness of nutrition in the United States.
To support the alliance, Gerber will donate USD 1 for every “Like” on its Facebook page by January 15, 2011. In donating a total of up to USD 500,000 to Yum-o!, this will enable the organisation to provide families in the US with access to nutritious food.
Christina Lawrence, Head of Integrated Marketing and Communications for Nestlé Infant Nutrition/Gerber Products Company, welcomed the new union and said: “Our partnership with Yum-o! is such a natural fit. We share a mission in that we want everyone, particularly children, to have access to nutritious food that will help them thrive.
“Through Facebook, we’ve created an easy way for consumers to get involved and join our mission to make a positive impact on childhood nutrition. A simple click generates an automatic donation to help in the fight against hunger.”
Yum-o! – launched in 2006 by American TV personality and author Rachael Ray – encourages families to develop healthy relationships with food and cooking by teaching families to cook, feeding hungry children, and funding cooking education and scholarships.
In raising awareness of the hunger problem in the US, Ms Ray believed that such an alliance will enhance the importance of nutrition.
She said: “It is just unfathomable to me that in a country of such plenty, any child might go to sleep hungry or only have access to unhealthy foods. Thanks to Gerber, the Yum-o! organisation will be able to continue its efforts of feeding hungry American children and families and in turn allowing them to have a better relationship with food.”
About Nestlé Nutrition and Gerber
Nestlé Nutrition, part of Nestlé S.A., a world leader in nutrition, health and wellness, is dedicated to infant, healthcare and performance nutrition, and weight management.
Gerber Products Company, founded in 1928, officially joined the Nestlé family on September 1, 2007.
Nestlé and Gerber’s combined resources and scientific research expertise have enabled the company to become a worldwide leader in early childhood nutrition.
Gerber produces more than 200 food products, all of which are a part of Nestlé’s proprietary Start Healthy, Stay Healthy integrated nutrition system. It combines products, educational resources and services that are designed to encourage the early establishment of healthy eating habits in children from birth to preschool.
Gerber Facebook page (US residents only)