Nestlé supports Romania’s first national educational initiative for healthier kids

Mar 3, 2011
I'M LIVING HEALTHY TOO! New campaign aims to communicate the benefits of balanced nutrition and regular exercise to more than 50,000 Romanian children this year.

Nestlé supported this week's launch of Romania’s first national educational programme aimed at preventing obesity and promoting healthier lifestyles among school age children.

Part of the Nestlé Healthy Kids Global Programme, the “I’m living healthy, too!” initiative aims to communicate the benefits of balanced nutrition and regular exercise to more than 50,000 Romanian children in its first year.

Nestlé Romania will work in partnership with the Romanian Ministries of Health and Education, and the Romanian Olympic Committee, to implement the initiative.

Pupils up to the age of 12 years will receive free educational books with information on better nutrition and how to incorporate regular physical activity into their daily lives.

Major activity days will take place in schools, with open lessons given by Olympic sportsmen, nutritionists and students from sports science universities.

A new educational website, www.sets.ro has also been created. With separate sections for children and their families, it includes video interviews with scientists, Olympic sportsmen, and articles from key opinion leaders in the field.

All schools involved in “I’m living healthy, too!” via Romania’s Sport and Entertainment Clubs network will be supported in developing permanent after-school clubs for children to take part in different physical activities.

The “I’m living healthy, too!” initiative will be developed over a period of five years with the aim of reaching a total of 250,000 school pupils and their families.

At the end of each year, evaluations will be made at school level to monitor lifestyle changes.

Nestlé Healthy Kids Global Programme

The objective of the Nestlé Healthy Kids Global Programme is to raise the nutrition, health and wellness awareness of school age children around the world.

Healthy Kids programmes are based on multi-partnership approaches. They are designed and implemented in collaboration with national health authorities, child nutrition experts, or education authorities and health experts.

Related information:
Nestlé Romania
Nestlé Healthy Kids Global Programme