Jenny Craig announces new Metabolic Max Program to measure calories and monitor physical activity

Dec 29, 2010
alt text here please PERSONALISED NUTRITION: A Jenny Craig consultant works with a client wearing the BodyMedia FIT™ Armband, which measures energy expended.

Jenny Craig this week launched the new Metabolic Max Program that allows clients to monitor and increase physical activity by accurately measuring calories burned through an innovative armband worn throughout the day.

The Metabolic Max Program is the next generation of the signature Jenny Craig program because it incorporates the BodyMedia FIT™ Armband and BodyMedia FIT™ Activity Manager data, giving consultants and clients accurate information about calories burned, as well as giving clients online tools to self-monitor their caloric intake and activity levels.

In a client’s weekly one-on-one consultation, the consultant reviews the client’s caloric intake and activity levels for the week, and adjusts the program according to the client's unique metabolism to help them maximise their weight loss efforts.

“We have always been able to monitor the amount of ‘calories in’ with our pre-portioned meals and nutritional plans, but we are the only weight loss company to offer a personalised approach to monitor calories in and measure the amount of calories out with the Metabolic Max Program,” said Patti Larchet, CEO of Jenny Craig, Inc. “Achieving weight loss goals requires more than a diet; it requires a comprehensive food-body-mind approach that leads to lifestyle changes.”

Read the Jenny Craig press release: Jenny Craig Announces Revolutionary New Metabolic Max Program Personalized To Metabolism (pdf, 35 Kb)

Client wearing the BodyMedia FIT Armband

About Jenny Craig

The Nestlé-owned US domiciled company Jenny Craig offers a comprehensive Food-Body-Mind program designed to help clients manage their weight by creating a healthy relationship with food, building an active lifestyle and developing a balanced approach to living.

With more than 5 million clients over the past 10 years, Jenny Craig operates in more than 725 weight loss centres in the United States, Canada, Australia, New Zealand and Puerto Rico.

Headquartered in Carlsbad, California, Jenny Craig was founded in 1983 in Melbourne, Australia, and started operating in the United States in 1985. Jenny Craig was acquired by Nestlé in 2006.

Related information:
Jenny Craig
Jenny Craig - Metabolic Max