Strong sales of the “coffee-at-home” machine innovation Nescafé Dolce Gusto have helped Nestlé Spain to increase exports by 44% in the first half of 2011, despite the country’s tough economic conditions.
Combining pioneering technology and leading capsule design, the Nescafé Dolce Gusto machines – including the Melody, Circolo, Piccolo, Fontana and Creativa ranges – can make hot and cold drinks using Nescafé, Nestea and Nesquik capsules.
First launched in Switzerland, Germany and the United Kingdom in 2006, Nescafé Dolce Gusto was introduced to Spain in 2007. It is now available in 39 countries, with an annual turnover of CHF 450 million.
Nestlé Spain’s exports generated a turnover of more than EUR 245 million in the first six months of this year.
Bernard Meunier, Chief Executive Officer of Nestlé Spain, said: “This success demonstrates the remarkable competitiveness of our Spanish factories, which we have enhanced through continuous investment.
“The data on our exports in this period reflects the importance of the food sector as an engine of the Spanish economy.”
In addition to coffee, Nestlé Spain also saw export growth in infant nutrition, ice cream, chocolates and dairy products.
The exports were destined for more than 60 countries on five continents, with most sales concentrated in Europe.
Nestlé Spain’s exports boost follows the Company’s CHF 64 million investment in March to double production of Nescafé Dolce Gusto coffee capsules at the Nescafé factory in Girona, near Barcelona.
The factory, the largest Nescafé plant in Europe, makes around three million coffee capsules each day. It plans to double production by 2012 to more than 2.5 billion coffee capsules a year.
Exported to more than 20 European countries, as well as the United States, Canada, Mexico, Brazil, Argentina and Chile, the coffee capsules are available in 16 varieties including Cappuccino, Macchiato, Chococino, Cappuccino Ice, Espresso, Lungo and Classico Decaffeinato.
The three machine ranges include:
Nescafé Dolce Gusto: fact box
Manual – this simple and cost-effective variety is handled by the user to create a personalised beverage.
Flow Stop – this computerised variety delivers the exact measurement for each beverage to heighten convenience.
New Flow Stop – uses the same well-known technology but uses a control ‘mouse’ to choose the beverage recipe.
The five machine brands include:
Melody, Circolo, Piccolo, Fontana and Creativa.
Working with commercial partners Krups and Delonghi, the machines are created by Nestlé, who owns the design, and a number of Swiss-based companies.
Nestlé in Spain
Nestlé has a total of 13 production sites in Spain. These are located in Pontecesures, Sevares Gijón, La Penilla, Araia, Girona, Caldes de Malavella, Viladrau, Castellbisbal, Reus, Valladolid, Miajadas, and Herrera del Duque.
Spotlight on machine innovation and technology at Nestlé
Nescafé Dolce Gusto invests CHF 64 million to double coffee capsule production