NEWS ON THE GO: The app gives Nestlé investors online and offline access to the latest news and presentations from Nestlé, as well as background information and recent publications.
Nestlé backs its drive in technology by launching a new application for iPads and iPhones.
The Company’s first corporate app aims to keep investors and the media connected with online and offline access to the latest news, press releases, reports, presentations and a weekly share buy-back update.
Since its official launch on October 22, nearly 1,000 users have downloaded the application worldwide, in countries such as the United States, Switzerland, the United Kingdom, Brazil and France.
Nestlé Investor Relations – who funded the application – kick-started the idea in July, working in alliance with Nestlé Corporate Media Relations; while external agency Sogeti India led development of the app from August.
Roddy Child-Villiers, Head of Investor Relations at Nestlé, explained the importance for such an application and said: “It was not created in response to an identified demand. Rather the app anticipated a need amongst the Nestlé community in the financial markets. Our feedback suggests that it is proving to be a hit as an efficient tool for our target audience.”
Peter Warne, Head of e-Communications at Nestlé, added: “We’ve had a mobile website for more than a year and now the app for iPhones and iPads complements this.
“Technology is the great enabler, and we can better understand the individual platforms and what their strengths and weaknesses are, both through engaging consultants with their expertise and the old-fashioned way of developing it and measuring the results.”
Once connected to Wi-Fi, the app automatically loads the latest information when opened, including large PDF files such as the Nestlé Annual Report. If connected to a 3G mobile network, users can choose whether or not to download these files. All this content is stored and can be accessed when offline.
The Nestlé app continuously supports the Company’s efforts to improve solutions, development and implementation, while maintaining value added and business relevant solutions.
Nestlé is looking into development of the application for other mobile platforms including Android and Blackberry.
The free application is available in the iTunes App Store.