OFFICIAL SIGNING CEREMONY: Dr Ahmad Dallal AUB Provost, Dr Nahla Hwalla Dean of Faculty of Agriculture and Food Sciences, Dr Peter Dorman AUB President and Yves Manghardt, Nestlé Middle East Market Head.
Nestlé joins forces with the American University of Beirut (AUB) to launch the Nestlé Healthy Kids Global Program – Ajyal Salima.
Fusing the global Healthy Kids Program together with an AUB initiative, the collaboration is aimed at promoting nutritional awareness, encouraging healthy eating habits and highlighting a more active lifestyle for schoolchildren aged 9-11 in Lebanon, which is set to extend progressively to the rest of the Middle East.
Yves Manghardt, Nestlé Middle East Chairman and CEO, was joined by Dr Peter Dorman, AUB President, and Dr Nahla Hwalla, Dean of AUB’s Faculty of Agriculture and Food Sciences, at an official signing ceremony this week in the Lebanese capital city Beirut.
Mr Manghardt said: “The objective of the Nestlé Healthy Kids Global Program is to raise nutrition, health and wellness of school age children around the world. It focuses on improving basic knowledge of nutrition and physical activity levels in children through activities.
“The Program is part of Nestlé’s Creating Shared Value – which is a fundamental part of Nestlé’s way of doing business. It means that for a company to be successful, it should not only create value for shareholders but also for society at large.”
Involving 12 educational sessions spread over 3-4 months in around 60 public and private schools in Lebanon, the three year Program will also include sessions on interactive learning and hands-on activities on nutrition, healthy eating and physical activity. The focus aims to encourage the intake of a balanced and varied diet, plus supporting school snack shops to provide children with healthier options.
The alliance also includes a three year research scheme to be conducted by the AUB, which is funded by the Nestlé Healthy Kids Research Fund. It seeks to conclude research findings showing AUB efforts to establish National Food Guidelines endorsed by the Lebanese government.
The Healthy Kids Global Program – which was launched in April 2009 – will be extended to all countries where Nestlé has direct operations. By the end of 2011, it is expected to reach to a total of 80 programmes worldwide.
Well-established programmes already include Nestlé Brazil’s ‘Nutrir’, Nestlé Russia’s ‘Good Nutrition’ and Nestlé France’s ‘EPODE’ (Ensemble, Prévenons l'Obésité Des Enfants – Together Let’s Prevent Childhood Obesity).
Nestlé Middle East
Nestlé Healthy Kids Global Programme