HEALTHIER KIDS: More children in China will benefit from the nutrition and physical exercise education programme.
The Nestlé Healthy Kids Programme widens its reach to schoolchildren in the Chinese province of Yunnan.
Firstly rolled out in Chengdu city in July this year, the Lianzhu No.2 Primary School in the mountainous Mojiang County in Yunnan is next to join the Nestlé initiative, following a joint launch by Nestlé and the China Nutrition Society (CNS) in Beijing in May.
The Nestlé Healthy Kids Programme aims to improve the nutrition, health and wellness of children aged 6-12 years old by promoting nutrition education, balanced diet, greater physical activity and a healthy lifestyle.
Anthony Low, Head of Corporate Affairs and Marketing Communications for Nestlé China, explained its relevance and said: “As a council member of the CNS, we at Nestlé are very pleased that children in Mojiang County can also benefit from the Nestlé Healthy Kids Programme.”
After the completion of preliminary training for teachers at Lianzhu No.2 Primary School, a special session on nutrition and health kicked off the Programme last week, which was attended by nutritionists and medical experts from CNS and Kunming Medical University, as well as representatives from Nestlé.
The Programme will also be rolled out in two other schools in the Yunnan province – where Nestlé has been a pioneer in cultivating coffee growing since 1988.
The Nestlé Experimental and Demonstration Farm and a technical assistance centre were set up to provide free technical assistance and training to the local farmers while helping to improve the quality and yield of Arabica coffee plantations. Nestlé has also consistently purchased coffee beans from Yunnan province each year which funds a steady income to local farmers in the region.
In total, over two dozen schools in five Chinese cities and two provinces have been earmarked to implement the CNS and Nestlé initiative.
Nestlé Healthy Kids Global Programme