OPENING CEREMONY: Jiang Ling, Vice Mayor of Dongguan City, Guangdong Province, pictured left, and Roland Decorvet, Chairman and CEO of Nestlé Greater China Region.
Nestlé today opened a new seasoning production line at its Maggi factory in Dongguan, China, marking the completion of the first phase of the Company’s CHF 44 million expansion project.
The new state-of-the-art production line aims to increase the factory’s annual production capacity of Maggi liquid seasoning products by 1,700 tonnes.
The Maggi Dongguan factory also produces a selection of culinary products including seasoning, flavourings and soups.
Roland Decorvet, Chairman and CEO of Nestlé Greater China Region, explained the importance of the expansion project and said: “Maggi seasoning has been very popular for both professional and household cooking. It provides a preferred solution for delicious, nutritious and convenient food. This much-needed expansion project will enable us to meet the increasing market demand for this product.”
Mr Decorvet also re-emphasised Nestlé’s commitment to the region and added: “Today’s event represents yet another milestone in Nestlé’s mutually beneficial partnership with Dongguan, where two of Nestlé’s famous brands, Maggi and Nescafé, are manufactured in China.”
PACKED WITH FLAVOUR: The Maggi brand originates from Switzerland where in 1863 Julius Maggi created a recipe to bring extra flavour to everyday meals.
Completion of the expansion project – expected in 2015 – looks set to increase the factory’s production capacity by 300%. Construction has already begun on the next phase which will also include workshop space.
At the official opening event, Nestlé China also announced that it will introduce its Healthy Kids Global Programme to primary schools in Dongguan.
The Nestlé Healthy Kids Programme aims to improve the nutrition, health and wellness of children aged 6-12 years old by promoting nutrition education, balanced diet, greater physical activity and a healthy lifestyle.
The Programme was introduced in China in May 2010 in partnership with the Chinese Nutrition Society, and has already been successfully implemented in five provinces and two cities.
December 7, 2010: Nestlé Healthy Kids extends in China