Nestlé aims to boost growth in Algeria

Oct 17, 2011
Milk factory opening in Algeria TRUST IN BRANDS: At the official opening, Bertrand Sigwalt (centre), was joined by Marie-Gabrielle Ineichen-Fleisch, Swiss Secretary of State for Economic Affairs (right).

Nestlé hopes to boost growth in Algeria by opening a new milk powder factory.

The site in Oued Smar, about 20km south-east of capital city Algiers, will supply Nespray and Gloria packaged products to the rest of the country.

It is the company’s second factory in Algeria after the Nestlé Waters factory was opened in 2005.

The new factory follows a commitment by the Algerian government to open up trade and encourage international companies to help boost local production.

“With this second factory, this is another footprint in Algeria which helps increase industry and business in the country,” explained Bertrand Sigwalt, Managing Director of Nestlé Algeria.

“We believe we are making an impact. We are a company that believes in the country and believes in investing in the Algerian people.”

‘Create added value’

Often described as a gateway between Africa and Europe, Algeria is a key oil and gas supplier to countries such as Italy, Spain and France, plus the United States and Canada.

Algeria’s oil and gas exports account for 90% of its exports.

“Much of the country’s Gross Domestic Product comes from petroleum and natural gas,” Mr Sigwalt continued.

Nespray and Gloria packshots GLORIA AND NESPRAY: New factory will provide Nestlé milk powder brands to the rest of the country.

“The government announced it wanted to create jobs and improve living conditions, plus encouraging global companies and organisations to create added value to the country.

“The new factory aims to enhance other business sectors and increase exports.”

By creating about 50 jobs at the factory, the company is seeking to nurture young talent and support the government’s measures to improve opportunities for Algeria's youth.

Latest figures show that nearly two thirds of the population is under the age of 30, and 20% of them are unemployed.

Trust in brands

At the official opening, Bertrand Sigwalt, Managing Director of Nestlé Algeria, was joined by Marie-Gabrielle Ineichen-Fleisch, Swiss Secretary of State for Economic Affairs.

“Every day, more than one million Algerian consumers place their trust in Nestlé brands,” said Mr Sigwalt.

“Algeria is a big market for powdered milk as consumers have increased their demand for the product.

“This new factory aims to meet the needs of our consumers,” he added.

The factory also looks set to expand the distribution of other Nestlé brands such as Nescafé and Nesquik in 2012.

‘Continue to add value’

The new factory follows the opening of a factory in 2005 in Blida, a province 45km south-west of Algiers.

We are a company that believes in the country and believes in investing in the Algerian people. Bertrand Sigwalt, Managing Director of Nestlé Algeria

As part of the Nestlé Waters business, the factory produces Vie Pure bottled water which is sourced from a local spring.

Employing over 170 people, the Blida factory distributes products nationally.

“With two factories in Algeria, there are now over 350 people working at Nestlé,” said Mr Sigwalt. “Since establishing Nestlé Algeria in 2010, we have gone from strength to strength and will continue to add value.”

Nestlé in Algeria

The company employs over 350 people and has established two factories. The Nestlé Waters factory in Blida, and the recently-opened milk powder factory in Oued Smar.

Created in 2010, Nestlé Algeria offers consumers brands such as Nescafé, Maggi, Nesquik and Chocapic.

Related links
Nestlé Waters

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