Nestlé’s new weight loss programme pairs pets with their owners

Jan 9, 2012
Project Pet Slim Down IDEAL PARTNERS: Pets are loyal, non-judgemental and supportive.

Nestlé has launched a unique weight loss programme in the United States to help pet owners and their four-legged friends shed excess pounds together.

The company’s pet and people weight management experts from Project: Pet Slim Down at Nestlé Purina and Jenny Craig respectively, have teamed up to give owners of overweight pets an online programme to help both them and their animals lose weight.

Pet owners in the United States can register to obtain exclusive offers to help them get started, as well as helpful tips for exercising with their pet.

The initiative will run until the end of March.

“Battling the bulge”

“The obesity epidemic is not limited to people”, said Lisa Talamini, Vice President of Research and Program Innovation at Jenny Craig. “Two thirds of adults in the US are overweight or obese, and more than half of all pets in the country are also battling the bulge."

“Project: Pet Slim Down recognises the potential for pets and their owners to get fit together, and have fun doing it,” added Dr Grace Long, a veterinarian for Nestlé Purina in the US.

“Pets are loyal, non-judgemental, and supportive,” she added. “They are the ideal weight-loss partners.”

Specific recommendations

Once owners have registered their pet online, they can use the programme to record exercise taken, track weight loss, and share photos with other users.

“Owners of overweight pets need specific advice on how to help their cat or dog lose weight, not just vague suggestions,” said Dr Long.

“People need to know what to feed their pets, how much and how often. They also need exercise plans based on their own lifestyle and the health status of their pets.”

Longer, healthier lives

Project: Pet Slim Down is one of several innovations from Nestlé Purina designed to help dogs and cats live longer, healthier lives.

Project Pet Slim Down logo INNOVATIVE PROGRAMME: Helping dogs and cats live longer, healthier lives.

The company offers a specially formulated range of products called Purina Veterinary Diets to help vets manage the diet of dogs and cats with certain health problems.

Nestlé Purina scientists have also developed neuron-targeted nutrition that helps to sustain the cognitive ability of older dogs.

New look Jenny

Jenny Craig is a personalised programme for weight loss and long-term weight management that combines ready-made meals with individual consultations.

The brand revealed a new look last year , with Mariah Carey as its latest celebrity spokesperson.

The superstar singer, who lost 30 pounds of post-pregnancy weight with Jenny Craig, is promoting the brand’s new partnership with the American Heart Foundation.

Jenny Craig

Jenny Craig was founded in Australia in 1983 and started operating in the United States in 1985. Nestlé acquired the brand in 2006.

Over the past ten years it has helped five million clients in countries including Australia, Canada, New Zealand and the United States. The business expanded to France and the United Kingdom in 2010.

Related links:
Purina Website
Jenny Craig website

Read more stories about Nestlé Purina:
Nestlé Purina celebrates a decade of passion for pets
Nestlé Purina recruits ‘talking’ dog for television commercial in the United States
Nestlé Purina launches TV commercial to capture dogs’ attention

Read more stories about Jenny:
Jenny Craig launched in France
Jenny Craig announces new Metabolic Max Program to measure calories and monitor physical activity
New study demonstrates success of Jenny Craig weight management programme