Skinny Cow launches its first confectionery range in the United States

May 9, 2011
Skinny Cow new confectionery range LIGHT AS EVER: The new products continue the Skinny Cow tradition of offering a “light”, yet still delicious and indulgent treat.

Nestlé’s Skinny Cow low-fat frozen snacks brand has launched its first ever confectionery range in the United States.

The Skinny Cow brand – famous with its majority female fan base for its indulgent but low-calorie ice cream sandwiches, cones, cups and bars – is extending into the confectionery category with two new products offering four different flavours.

Skinny Cow Dreamy Clusters are bite-sized treats with crunchy crisps, drenched in creamy caramel and covered in either rich milk chocolate or decadent dark chocolate.

Skinny Cow Heavenly Crisp bars are delicate wafers layered with either smooth, creamy chocolate, or peanut butter, and covered with a luxurious chocolatey coating.

The new products continue the Skinny Cow tradition of offering a “light”, yet still delicious and indulgent version of a treat that is otherwise forbidden.

Tricia Bowles, Spokesperson for Skinny Cow candy, Nestlé USA, Confections & Snacks Division, explained the brand’s long-running appeal.

She said: “Skinny Cow has a way of inspiring women to feel great by putting foods they may have regarded as off-limits back on the menu.

“Confectionery is a natural extension for Skinny Cow. We have created a delicious, low-calorie range of treats in satisfying portion sizes for consumers who want to enjoy the sweeter things in life without compromise.”

All four Skinny Cow candy products are currently available nationwide in the United States, as single candy bars or pouches, or in take-home boxes.

Skinny Cow Dreamy Clusters contain 120 calories per pouch, while Skinny Cow Heavenly Crisp bars contain 110 calories per bar.

Skinny Cow

In the United States, the Skinny Cow brand owes much of its success to simple word-of-mouth, with people discovering the range and sharing it with their friends.

Skinny Cow ice cream ICE CREAM: Its low-calorie, low fat, yet unexpectedly indulgent products, have driven its success.

Loved by thousands of women across the United States - including celebrity talk show host Oprah Winfrey - the brand actively encourages consumers who appreciate its products to share their views and regularly features real fans’ comments in its advertising communications.

Founded in Jersey under the name Silhouette in 1991, and featuring the Skinny Cow logo, the brand’s low calorie ice cream sandwiches were an instant hit in the small shops and markets of Manhattan, New York.

In 2004, it was acquired by Nestlé Dreyer’s Ice Cream and re-launched as Skinny Cow.

Skinny Cow ice cream has enjoyed steady growth every year since its acquisition by Dreyer’s.  Its low-calorie, low fat, yet unexpectedly indulgent products, have driven its success in the United States, Canada, Australia, and Puerto Rico.

Related information:
Skinny Cow website