POWER TO PERFORM: Ironman PERFORM is designed to give endurance athletes an extra push. It comes in flavours including Orange, Lemon-Lime and Berry and will be launched in June 2010.
Under the new agreement, the companies will introduce new Ironman PERFORM ready-to-drink sports beverage in June 2010.
This new Ironman PERFORM sports drink is designed for endurance athletes and features PowerBar's state-of-the-art C2MAX carbohydrate blend. C2MAX, is a unique, carbohydrate formulation, based on groundbreaking research published in the scientific journal, Medicine and Science in Sport and Exercise.
The research, which was led by Dr. Asker Jeukendrup at the School of Sport and Exercise Sciences at the University of Birmingham in the UK, showed that this formulation brings more energy to the working muscle during exercise, and thereby improves performance. Specifically, the study found that the formulation gave an improvement of 8% in cycling time-trial performance.
Also under the new agreement, Ironman PERFORM will be the official sports drink for a number of Ironman events, including the 2010 Ford Ironman World Championship and Foster Grant Ironman World Championship 70.3 events.
Nestlé has an established and ongoing programme of research in sports nutrition that is leading to further opportunities for developing products tailored to the nutrition needs top class athletes. This research is led by experts at the Nestlé Research Centre and is being done with a number of external partners, world-wide.
Press Release: World Triathlon Corporation and Nestlé Performance Nutrition Announce Product Sponsorship and Licensing Agreement
Fact sheet: Ironman PERFORM Sports Drink (USA)
Research paper: Currell K and Jeukendrup AE (2008). Superior endurance performance with ingestion of multiple transportable carbohydrates. Med Sci Sports Exerc. 2008 40:275-81
Website: PowerBar website