Media Planning and Buying Reassigned

   
Back to News archiveVevey,Oct 15, 2004

The Nestlé Group, after conducting a review of its media operations across its top media markets, has decided to consolidate its entire media planning and buying with Publicis Groupe (ZenithOptimedia) and WPP (Group M).  Nestlé Japan will, however, continue its longstanding media relationship with Dentsu.

The review involved media investment in all Nestlé brands, categories and Nestlé companies, as well as joint venture partner Cereal Partners Worldwide.

The initiative leverages Nestlé's CHF 2 billion media expenditure and will result in substantial benefits and value improvement to the Company, resulting from a higher marketing efficiency.

The decision does not affect the creative assignments of Nestlé's aligned communications partners worldwide: McCann Erickson, Publicis, JWT, Ogilvy, Lowe and Dentsu.