Nutrition and pleasure

When it comes to good food, nutrition is vitally important, but so is the pleasure people take in eating a balanced diet.

More nutritious food

To assess and improve the nutritional value of our products, we use the Nestlé Nutritional Profiling System (pdf, 882 Kb), which is based on dietary intake recommendations issued by authorities such as the World Health Organization.

Nestlé Nutritional Profiling System


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We’ve progressively applied the system to Nestlé products worldwide since 2004. Under it foods are divided into 32 categories, and there are ‘nutrient targets’ for a serving of each, based on age-related dietary guidelines.

The system limits specific nutrients – sugars, salt and fats – in each category, but encourages other healthy nutrients. A recent peer-reviewed scientific study concluded that Nestlé had used the system successfully to produce more nutritious products.

The Nestlé Nutritional Profiling System is dynamic, and its product categories, nutrient targets and reference values are regularly reviewed by teams of nutrition experts to reflect the latest Nutrition, Health and Wellness science.

Great-tasting products

We understand that consumers are looking for healthier foods that taste great. That’s why we constantly review our product range to improve taste while enhancing nutritional value, using a test called 60/40+.

Our 60/40+ initiative ensures that all our products meet rigorous standards for nutrition and consumer preference.

Consumer panel

Products are tested with consumer panels and at least 60 out of 100 people must prefer the Nestlé product over the competitor’s. The ‘+’ refers to the added nutritional benefit in the product.

What happens if a product with an added nutritional benefit doesn’t meet the 60/40 taste preference? We go back to the drawing board to make sure that it does so, using consumer feedback and insight from sensory research.