Getting active and acquiring healthy eating habits can help children achieve and maintain a healthy body weight. We’re working hard to do all we can to promote healthier lifestyles and diets for kids.
NUTRITION EDUCATION: Twins Keyla and Kysha take part in Nestlé's Healthy Kids Programme in Ecuador
The objective of the Nestlé Healthy Kids Global Programme is to raise nutrition and health knowledge and promote physical activity among school-age children around the world.
Healthy Kids programmes are based on multi-partnership approaches: we work with almost 300 partners worldwide, including national and local governments, NGOs, nutrition health institutes and sport federations.
At a global level, Healthy Kids partners with the EPODE International Network and the International Association of Athletics Federation to support the development of the programme.
As at October 2015, we were actively working with close to 300 partners to deliver our Healthy Kids Global Programme in 80 countries (2014: 73 countries - view infographic). These efforts increase children's basic knowledge of the importance of nutrition and physical activity, and have reached around 8 million children so far.
KIDS' ATHLETICS: Promoting physical activity in schools through the IAAF Kids' Athletics programme
The key to the programme’s success is the quality of the expert teams who develop the educational materials and curricula to meet the specific needs of local communities.
We have developed stricter participation criteria because we know the programmes work best when children take part regularly.
We’ve also improved the way we evaluate their impact and will focus on ensuring that the programmes positively highlight nutrition and health knowledge, attitude and behaviour of the children.
- Assessment of community needs
- Focus on nutrition education and physical activity for school-age children
- Expert implementing partners
- Intensity of the programme to ensure impact
- Corporate programmes, therefore unrelated to product brands and marketing
- Programme monitoring and evaluation
As part of our commitment to 'Promote healthy diets and lifestyles, including physical activity', we pledged to extend the Nestlé Healthy Kids Programme from 73 to 80 countries in 2015. We met this commitment in October 2015.