Key consumer benefits: Nutrition and Health (growth and development)
In 1867 Henri Nestlé, a pharmacist based in Vevey, Switzerland, developed a food for babies who were unable to breastfeed. He began experimenting with various combinations of cow's milk, wheat flour and sugar in an attempt to develop an alternative source of infant nutrition. His first success was a new formula that he gave to a neighbour’s premature child who could not breastfeed. People quickly recognised the value of the new product and soon Nestlé’s Farine Lactée was being sold in much of Europe. Take a look at the advances in infant formula today