Key consumer benefits: Taste and Texture
Kit Kat was developed as a four-finger wafer crisp, initially launched in England in September 1935 as 'Rowntree’s Chocolate Crisp' and was re-named two years later as Kit Kat Chocolate Crisp. The innovation at the time was that the wafer still remained crispy even though melted chocolate was layered on top. The results were achieved by researching the perfect wafer recipe combined with the experimenting the correct temperature for wafer baking. Seeking the perfect crisp Nestlé today use the machine, pictured right, to record the sound and crispiness of wafer and breakfast cereals. Take a look at Kit Kat today