Key consumer benefits: Taste and Convenience
THE FIRST NESCAFÉ: Following seven years of research, Nescafé was launched in 1938.
In 1930, Nestlé’s chairman was approached by the Brazilian Coffee Institute to solve a problem. Brazil had a huge coffee surplus and was looking for a way to both store coffee and to enable consumers to enjoy the beverage by simply adding water. Nestlé already had a great deal of experience with hydrated products, and this expertise was put to use to create the first Nescafé.
After seven years of research at the Nestlé Research Centre laboratory in Switzerland, scientist Max Mortgenthaler finally achieved the desired results by spray drying the liquid coffee into a dry soluble product. Thus on 1 April 1938, Nescafé, the project name given by the R&D team, was launched.
The science research and innovation in Nescafé has never stopped; in 1965 Nescafé introducing freeze-dried soluble coffee with the launch of Gold Blend, in 1986 Nescafé Original decaf was launched and in 2007 Nescafé Protect, with three times the antioxidants of green tea, was launched in Asia. Take a look at Nescafé today