Key consumer benefits: Affordable nutrition
Making good nutrition affordable is one of many challenges for Nestlé R&D. World-wide, malnutrition in children includes micronutrient deficiencies in iron, iodine, vitamin A and zinc. This problem is especially common in developing countries, and therefore the problem affects large numbers of consumers who have low disposable incomes.
Milk is a good source of nutrition. It is also a good carrier of micronutrients, and so Nestlé scientists are developing recipes for fortified growing up milks that address local nutrition needs. Nestlé has various approaches for making these milks affordable, such as sourcing milk from local farmers, manufacturing products locally, and using local distribution networks.
In addition, Nestlé R&D has been developing new packaging solutions that also help to make the products affordable.
Examples of Nestlé’s affordable growing up milks:
- Central and West Africa: Nido Essentia
- Brazil: Ideal
- Mexico: Nido Rindes Diario
- Malaysia and Sri Lanka: Nespray
- Philippines: Bear Brand
- The Caribbean: Klim