Key consumer benefits: Indulgence and nutrition
Pillow breakfast cereals (filled cereal rolls) are very popular in Israel where they represent approximately 15% of the breakfast cereals market. R&D Sderot has developed a new pillows type of breakfast cereal for the Israeli market, Crunch Nougat Rolls, which consumers appreciate for its sensory properties without compromising on nutrition.
Crunch Nougat Rolls are composed of cereal rolls filled with delicious chocolate-nougat cream. The product provides balanced nutrition with whole grains, vitamins and minerals.