Raising the bar on responsible marketing practices worldwide
Adopting sound eating habits from childhood is key to a healthy diet. To support that work, we have voluntarily expanded the scope of our responsible marketing practices for many years. We are also one of the first major food and beverage companies to restrict marketing to children under the age of 16, applicable worldwide, as from July 2023.
Leveraging innovation to improve nutritional value across our portfolio
We continue to invest in R&D to help us bring the latest scientific innovations to bear and improve the nutritional value of our products, enabling consumers to access a more balanced and sustainable diet. Our Golden Morn cereal brand was developed this way. It contains locally-sourced whole grains and even 'upcycles' agricultural ingredients from our Milo production. It's also fortified with essential nutrients, such as vitamin A and iron. We also made a commitment to reduce sodium in frequently consumed products by 2025 and 2030. And we are making whole grains the number 1 ingredient in our breakfast cereals.
Expanding our offering of plant-based products
We continue to expand and diversify our offering of plant-based foods and beverages. One such example is Vuna, an alternative to tuna based on pea protein with just six natural ingredients. Another example is Milo Dairy Free Almond in Malaysia, which provides a good source of protein, and meets the Healthier Choice Logo (HCL) criteria.