60/40+: making nutrition the preferred choice

Location: Global

Impact Area

  • Nutrition
  • Water
  • Rural Development
  • Environmental sustainability
  • Compliance
  • Community engagement
  • Gender balance & diversity
Sep 18, 2012, updated September 2012

60/40+: making nutrition the preferred choice
60/40+ IN ACTION:Using consumer feedback and sensory research to improve our products.

We sell more than one billion food and beverage products every day.  These products need to evolve to meet consumers’ changing preferences for personal health and better nutrition, to suit their lifestyles or to satisfy the tastes they enjoy.

Programme description

Many factors influence today’s consumer choices, from attitudes and habits to demographics and socio-economics. That is why we invest in a global consumer insight programme to deepen our understanding and translate the information into meaningful, consumer-focused solutions.

The 60/40+ programme has two objectives:

  • The preference of at least 60% of consumers in a blind taste test against the most prominent competitor products.
  • An additional nutritional “plus”, based on criteria recommended by world-renowned health authorities, the product’s role in the diet and local public health priorities.

The programme is applied across all our food and beverage categories, and we work to maximise its impact by focusing on our new and best-selling products.

Value to Society

The Nestlé Nutritional Profiling System helps us assess whether a Nestlé product achieves the Nestlé Nutritional Foundation criteria. This means it fulfils the nutritional criteria to be appropriate as a frequent choice in a balanced diet.

Value to Nestlé

Next Steps

More information on how we determine the nutritional “plus” can be found in the section on Nutrition and Pleasure.