Sep 18, 2012, updated September 2012
Recent research identified trends of changing food consumption patterns as well as decreased physical activity among Thai youth. Physical inactivity and unhealthy diets are major contributors to overweight and obesity.
The Ministry of Public Health, the Ministry of Education and Nestlé (Thai) Ltd., share the same desire to promote healthy lifestyles among Thai children. We decided to jointly launch the “Healthy Thai Kids” Campaign, to improve Thai children’s knowledge and understanding of what a healthy diet and a healthy lifestyle is.
In 2004, Nestlé Thailand in cooperation with the Ministry of Public Health and the Ministry of Education launched the Healthy Thai Kids Program in primary schools in Bangkok. The program expanded nationwide from 2005 onwards.
Its main objectives are to promote nutrition, health and wellness among Thai school children (aged 8-12 yrs.), teachers and parents by improving Thai childrens knowledge, understanding and practice towards balanced diet healthy lifestyle through communication of four key health messages:
- Eat a Variety of Food : Consume a variety of food, with more fruits and veggies
- Suitable Portions : Eat proper amounts of sugar, fat/oil, and sodium from food
- Work-out Energy : Balance intake consumption with the daily physical activity
- Read the nutritional label
Value to Society
Over 1,248,040 children and 3,200 teachers reached since 2004 through various Healthy Thai Kids communication channels.
Value to Nestlé
To date, the program’s teaching material kit has been very well-accepted by teachers and students, with 90% of teachers who received the kit using and/or recommending it to others.
Healthy Thai Kids has created significant improvement in the health-related environment within pilot schools. Teachers adopted the recommendations made at Nestle-hosted seminars into their schools.
Parents, teachers and public health authorities recognized the program and cited it as a good example of public sector community involvement.
Furthermore, the program’s website and fanpage is gradually becoming a referral online community with trusted edutainment materials about children nutrition. In 2012, there was a 157% increase of Healthy Thai Kids website members and 49% increase of fans on its fanpage.
The key objectives are to accelerate program expansion and ensure its sustainability:
- Develop and pilot the idea of ‘school role model’ that involves community and parents to strengthen program sustainability and accelerate program expansion
- Improve tools/methodology to evaluate program efficiency