Embracing diversity

Location: Pakistan

Impact Area

  • Nutrition
  • Water
  • Rural Development
  • Environmental sustainability
  • Compliance
  • Community engagement
  • Gender balance & diversity
Oct 20, 2015, updated October 2015

Nestlé Pakistan believes that a diverse workforce brings about different ways of thinking, leads to better decision-making, and builds more creative and competitive teams.

It aims to have a talent pool that reflects the diversity of the societies in which it operates and it is promoting a workplace culture that supports diversity in all its forms, with a particular focus on gender balance.

Programme description

In 2014, Nestlé Pakistan launched ‘Kero Aitemaad’, which translates as ‘Believe in Yourself’. The initiative is aimed at challenging stereotypes and listening to, and tackling, the fears of women who want to return to work. The programme is delivered exclusively by female employees of Nestlé Pakistan at different levels of seniority.

Kero Aitemaad gives support to women on how to navigate their professional lives. Through real-life case studies, they receive tips and guidance on how Nestlé Pakistan can support them. Participants are encouraged to voice their views and concerns about the workplace. This enables Nestlé to understand more about their anxieties and provide useful and candid feedback.

Embracing diversity Pakistan

To support women who have left the workplace, Nestlé Pakistan has also launched an Alumni Network for former female employees. The network keeps them updated on open vacancies at Nestlé Pakistan, and gives career tips and access to information on current job trends. The Alumni Network ensures that even when they leave the workplace, women do not become isolated or detached from the professional world.

These initiatives run alongside internal measures to advance Nestlé Pakistan’s gender diversity roadmap. For example, the Development Center and Corporate Mentoring Programme ensures a 50:50 male/female split for its development programmes, and a Maternity Champion has been appointed to help women settle back into their roles after maternity leave.

Value to Society

Both the Kero Aitemaad initiative and Alumni Network are helping support women seeking to enter or return to the workplace. Internal projects ensure that women are supported in the workplace and have equal opportunities to reach their potential.

Value to Nestlé

For Nestlé, these projects ensure that the company can benefit from the talents of its entire workforce, regardless of an individual’s gender, sexual preferences or personal situation. By securing a diverse workforce that reflects the reality of the world around us, we can benefit from the different viewpoints, ideas and market insights that men and women have, which ultimately results in better problem-solving and decision-making.

Next Steps

  • We are focusing on implementing development plans for women to support their progression into future roles.
  • In Pakistan, there is traditionally a lack of women in fields like sales and engineering. We are focusing on an apprenticeship programme to help encourage more women to take permanent roles in these areas.
  • We are holding Unconscious Bias sessions across Nestlé to help break down some of the unseen barriers that prevent us from achieving gender parity.