Maggi Mousline and sustainable potato farming

Location: France

Impact Area

  • Nutrition
  • Water
  • Rural Development
  • Environmental sustainability
  • Compliance
  • Community engagement
  • Gender balance & diversity
Sep 18, 2012, updated September 2012

<em>Maggi Mousline</em> and sustainable potato farming
Practicing sustainable farming:Potatoes grown for Maggi Mousline Mash in France have been selected to make production more sustainable.

There’s no "one size fits all" solution when it comes to making agriculture environmentally sustainable. We have a separate approach in place for every commodity or raw material that we buy.

In Picardy, France, Nestlé has a close and longstanding relationship with a small number of local farmers who supply potatoes for Maggi Mousline Mash.

The soil in the region is well suited to growing potatoes, but varieties that require less water have been selected to make production more sustainable.

Programme description

In recent years, we have been working on several projects to encourage sustainable potato farming practices for our Maggi Mousline Mash brand in France. This includes water preservation, biodiversity conservation, emission reductions and soil management.

We’ve also been exploring ways to improve environmental performance in other aspects of potato farming. For example, after a life cycle assessment of Mousline, we identified emissions from supplier tractor fuel as an opportunity to further improve the environmental performance by doing mechanical checks and teaching environmentally efficient driving technologies. So far we have carried out tests on 20 tractor engines, and will check a further 200 in the next three years.

Value to Society

Following new environmental regulations, we have been helping farmers select the right species for "cover" crops that protect and enrich the soil before potato planting. This has not only helped farmers to improve soil fertility but has also reduced fertilizer consumption.

Value to Nestlé

Nestlé France has also updated ‘Préférence’ – a tool that encourages suppliers to go beyond compliance with agricultural laws in potato farming – with new sections on agriculture and society and farm management.


Next Steps