Mar 31, 2014, updated March 2014
Worldwide demand for coffee continues to grow, and our coffee businesses are focused on ensuring that supplies in the long term are able to meet increasing consumption on a sustainable footing. However, the challenges we face include volatile prices, declining yields and strong competition for raw materials – with coffee growing being challenged by alternative crops considered by growers as better commercial prospects.
Launched in 2003, in collaboration with the the Rainforest Alliance, the Nespresso AAA Sustainable Quality™ Program seeks to protect the highest quality coffees required for Nespresso Grands Crus, while improving sustainable farming practices and enhancing farmer welfare.
Value to Society
By establishing long-term relationships with more than 62,500 farmers in eight countries, a network of 248 dedicated sourcing staff work closely with farmers on the ground, encouraging sustainable farming practices, improving quality, optimising farm productivity and, as a result, securing farmers’ livelihoods through higher net incomes.
By the end of 2013, 290,000 hectares of farmland were under our active sustainable management programme, helping Nespresso successfully meet its commitment to source 80% of its coffee through its AAA Sustainable Quality™ Program. Having reached 84%, Nespresso is now looking to source 100% of coffee through the AAA Program.
As a result, the programme has been extended it to include economic and social development projects for farming families and communities in Ethiopia and Kenya, with the aim of doubling the amount of coffee sourced from the two countries by 2020. Nespresso is also planning to revive coffee production in South Sudan, through a partnership with the NGO TechnoServe, which specialises in developing business solutions to poverty.
Value to Nestlé