Helping consumers improve their environmental impact

Location: India

Impact Area

  • Nutrition
  • Water
  • Rural Development
  • Environmental sustainability
  • Compliance
  • Community engagement
  • Gender balance & diversity
Aug 17, 2015, updated August 2015

Helping consumers improve their environmental impact
QUICK RESPONSE (QR) CODES:Using digital contact points to provide consumers with fact-based nutrition and environmental information.

We believe that by providing meaningful and accurate environmental information about our products at different touch-points in the product life cycle, we can help raise environmental awareness among the millions of people who use them.

We communicate science-based environmental information at corporate, market and product brand level. This helps consumers make informed choices and allows us to promote more sustainable consumption.

Programme description

Today, by scanning a Quick Response (“QR”) code with a mobile phone, consumers of Everyday a+ Milk and Nestea in India can access information through the internet, to improve their environmental impact when preparing their meals and cleaning up.

They can learn how to make the ideal glass of iced tea and read energy-saving tips to use every day. The website also features a Product Life Cycle section, explaining more about how we make products, such as UHT milk.

Value to Society

Making fact-based environmental information accessible to consumers enables them to make informed choices and improve their own environmental impacts.

Value to Nestlé

Using of digital, packaging and point-of-sale contact points, we can provide our consumers with fact-based environmental information that will allow them to make improved choices and improve their own environmental impacts.

To understand how our activities are perceived, we continuously review consumer feedback, carry out brand research and keep abreast of leading external studies. As demonstrated by our performance in the 2013 Corporate Equity Monitor surveys, when consumers were asked to rate us on the statement “Nestlé cares for the environment”, we performed better than the market average in 24 out of 31 countries; Nestlé also significantly outperformed the best competitor in 12 of those markets.

Next Steps

We launched the Nestlé solution for Environmental and Social External Communications Approval (NESECA), an internal web-based tool designed to improve the quality of external environmental and social communications. This tool has reinforced our internal validation of environmental and social communications with a more robust approvals process based on reliable and documented evidence.

We also support the development of communications best practice in collaboration with industry and governments through the European Food Sustainable Consumption and Production Round Table and the European ‘Product Environmental Footprint’ initiative.