Apr 2, 2015, updated April 2015
Obesity in youngsters is a growing problem in Brazil. Statistics have revealed that the prevalence of children who are overweight has increased from 10.9% in 1974-1975 to 15% in 1989, and worryingly reached 34.8% in 2008-2009, according to the Brazilian Institute of Geography and Statistics.
A similar pattern has been noted in girls who are overweight: 8.6%, 11.9% and 32%, in the same time period respectively.
Through training sessions with educators in public schools, Nutrir aims to promote the importance of healthy habits among children in order to tackle obesity rates.
In Brazil, Nestlé’s Nutrir Crianças Saudáveis programme was launched in 1999 to help prevent malnutrition in youngsters and teenagers aged six to 12.
The initiative, which focuses on nutrition, education and physical activity, started as a volunteer programme in 1999, teaching low-income children about good nutrition through games, puppet theatres and cooking.
Over three years later, Nutrir started to focus on working with educators from non-governmental organizations and public schools using the ‘Train the Trainers’ model.
The training target audience included school principals, professors, physical educators and school cooks. Nutrir partners each year with the Municipal Board of Education from cities in Brazil in order to reach all the public schools in the area.
During the training, educators are encouraged to engage with parents, the school and the community to focus on the subject of nutrition and physical education. There are also specific sessions for physical educators and a culinary workshop for school cooks.
As part of the strategy to focus educators on healthy habits, Nestlé created activities for educators and cooks from public schools through an online platform, Nutrir nas Escolas, with an aim to encourage best practices and promote healthy eating habits in schools.
In 2014, the programme was taken to the states of São Paulo, Bahia and Minas Gerais, reaching over 420,000 children.
Value to Society
Since it began, the programme has reached over 2.3 million children, 7,597 schools and 19,222 teachers.
In 2014, about 1,819 educators from 873 public schools have been trained, which has impacted on about 429,804 low-income children.
Value to Nestlé
The programme establishes a global competitive advantage and demonstrates Nestlé’s commitment to address health issues globally; and has a positive impact on Nestlé’s reputation as a leading Nutrition, Health and Wellness company.
Nestlé’s Nutrir Crianças Saudáveis programme aims to reach about three million children by 2016.