Promoting a mindful approach to pizza

Location: United States

Impact Area

  • Nutrition
  • Water
  • Rural Development
  • Environmental sustainability
  • Compliance
  • Community engagement
  • Gender balance & diversity
Jul 2, 2015, updated July 2015

Promoting a mindful approach to pizza
A MINDFUL APPROACH TO PIZZA:Aims to make appropriate portion choices more intuitive

Worldwide, nutrition and public health experts agree that there is a need for better guidance to encourage the consumption of food and beverage portion sizes that are compatible with good nutrition and health.

Nestlé Portion Guidance™ is a voluntary and proactive initiative, based on dietary recommendations from around the world. This initiative is designed to help a re-framing of portion norms, particularly in energy-dense food and beverage categories where habitual servings have increased over time.

Programme description

We are promoting a mindful approach to pizza in the USA, where it is a firm favourite on many family tables.

Pizza combines several food groups including grains, calcium-rich dairy, vegetables and protein, but it also contains significant calories, saturated fat and salt.  Developed with registered dietician and author Dr Lisa Young, and launched during National Pizza Month, the Nestlé Pizza Portion Guide offers nutritional information, portion guidance and ideas to help make pizza part of a balanced meal. Portion guidance is broken down for different members of the family and it might surprise some consumers – for example, if one serving is one-sixth of a particular pizza, it may be recommended that a parent consumes just two servings as part of a balanced evening meal, while their five-year-old child should consume just half a serving.

Value to Society

Nestlé believes that packaged goods companies and food service establishments have a shared responsibility to act now to help consumers choose thoughtful portions.

We hope that our Portion Guidance™ efforts will help to trigger a reframing of portion norms and a positive difference in consumer behaviour, to help people understand the fundamental role that quantity, frequency and quality plays in building a healthy and balanced diet. Encouraging consumers to adopt smaller portion sizes of a product may represent a cultural change that will take time to embed.

Value to Nestlé

Nestlé is committed to helping our consumers reach and maintain optimal nutrition and health throughout their lives as we believe that over the long term, healthy populations, healthy economies and healthy business performance are mutually reinforcing.

Next Steps

As part of our global commitment to nutrition, health and wellness, Nestlé is taking the initiative to provide consumers with guidance on the appropriate portions. This has resulted in changes to many of our product sizes and packaging and the launch of our new portion guidance initiative, starting with our confectionery products.

Our aim is to make appropriate portion choices more intuitive – to help people when they purchase, prepare, serve and consume our products.