Helping to combat obesity through healthy hydration

Location: Turkey

Impact Area

  • Nutrition
  • Water
  • Rural Development
  • Environmental sustainability
  • Compliance
  • Community engagement
  • Gender balance & diversity
Aug 17, 2015, updated August 2015

Helping to combat obesity through healthy hydration
PLAIN WATER:From a tap or bottled, water is the best choice for daily hydration.

The human body contains on average 60% water, two-thirds of which is contained inside our cells. We get around 20%–30% of our daily water from food and the remainder from the fluids we drink.

Dehydration is a common problem and even mild levels can affect our mental and physical performance.

In 2014, we analysed data from a national nutrition survey conducted in Mexico to estimate the total water intake of children, aged 4–13.  This study, published in a peer-reviewed journal, shows that children are not meeting their daily water needs as recommended by the Institute of Medicine. We are also in the process of publishing the results of research conducted on children’s hydration status in Egypt. We continued to raise awareness about healthy hydration, notably through campaigns in the USA and Turkey.

Programme description

Our ‘Time to move against obesity’ campaign in Turkey, where the prevalence of obesity is 30%, aims to highlight the importance of healthy hydration, nutrition and exercise in the fight against obesity. The campaign promotes healthy lifestyles and encourages people to drink more water.

In May 2013, we held a major press launch which included a nutritionist and dietician, a Turkish celebrity mother and artist, and representatives from the Turkish Association for the Study of Obesity. The ‘Time to move against obesity’ campaign included national newspaper advertisements, social media activity, television programme sponsorship and an Obesity and Diabetes Summer Camp.  The campaign, which continued in 2014, doubled its reach to over 21 million people.

Value to Society

What you drink is as important to a healthy lifestyle as what you eat and how often you exercise.  Plain water – whether from a tap or a bottle – should be the preferred choice for daily hydration, as it does not add any calories to the diet.

We believe healthy hydration habits start early, but our studies in four countries have shown that two-thirds of children are insufficiently hydrated when they arrive at school.  We provide child-health stakeholders (including teachers, parents, and educators) with the tools and information they need to ensure children learn about the benefits of healthy hydration.

Value to Nestlé

Nestlé is committed to helping our consumers reach and maintain optimal nutrition and health throughout their lives as we believe that over the long term, healthy populations, healthy economies and healthy business performance are mutually reinforcing.

Next Steps

Our commitment to promote healthy hydration as part of a healthy lifestyle is an ongoing effort.  In 2014, we fulfilled our objective to implement our fact-based healthy hydration awareness programme for healthcare professionals, caregivers, and parents worldwide, to provide a better understanding of the benefits of water as a key to healthy hydration.  We are working with our markets and stakeholders to come up with objectives for 2015 and beyond.