Reducing sugars in Nestlé Nesquik powder products

Location: Global

Impact Area

  • Nutrition
  • Water
  • Rural Development
  • Environmental sustainability
  • Compliance
  • Community engagement
  • Gender balance & diversity
Aug 14, 2015, updated August 2015

Reducing sugars in Nestlé Nesquik powder products
A GRADUAL APPROACH TO SUGAR REDUCTION:To help adapt taste preferences for the long term.

Public health authorities, such as the World Health Organization, recommend a reduction in the consumption of “free sugars” (defined as all monosaccharides and disaccharides added to foods by the manufacturer, cook or consumer, plus sugars present in honey, syrup and fruit juices), given their association with obesity and non-communicable diseases such as diabetes.

For some products, reducing sugar without affecting taste, texture, structure, colour and preservative properties is a challenge.  Certain products, like sweetened condensed milk for example, must comply with legally set compositional requirements.  For such products, we are working at improving nutrition labelling and portion guidance to consumers.

Programme description

Since 2014, the global range of Nestlé Nesquik powder products have undergone a significant sugar reduction of 1200 tonnes to achieve our Nutrition Foundation status, while still retaining consumer preference. The main challenge was to reduce the sugar content and maintain a taste preference, which was achieved by replacing sugar with cocoa. The journey continues into 2015, with newly available technical solutions allowing us to make even more substantial sugar reductions.

Value to Society

Public health authorities recommend a reduction in the intake of added sugars, particularly because sugar can displace other essential, nutritious foods in the diet.

We apply a gradual approach to reduction, helping our consumers to adapt their taste preference, without reaching for extra ingredients or sauces, or moving to an alternative product. It makes our consumers more likely to adopt a healthier diet and ensures a long-term commitment to improved and sustainable nutrition.

Value to Nestlé

Nestlé is committed to helping our consumers reach and maintain optimal nutrition and health throughout their lives as we believe that over the long term, healthy populations, healthy economies and healthy business performance are mutually reinforcing.

Next Steps

We are continuing to look at ways of reducing the sugar content across our product portfolio, and we have already re-launched a wide range of reduced-sugar products to markets, including: Mio yoghurts in Italy (18% less sugar, 9% less calories), Pirulo ice lollies in Europe (35% less sugar, 28% less calories), and Belte ice tea in Italy (18% less sugar, 18% less calories).