Aug 17, 2015, updated August 2015
The Nescafé Plan is a global initiative that brings together our commitments and activities that support the responsible farming, production, supply and consumption of coffee.
Through the Nescafé Plan, we seek to improve the living standards of coffee farmers; increase the quality and quantity of the coffee they produce; ensure Common Code for Coffee Community (4C) verification; promote the responsible farming production, supply and consumption of coffee; and empower women and young people to become leaders in the coffee sector.
We are committed to training farmers on the techniques and guidelines that comprise our Nescafé Better Farming Practices. In our direct sourcing programmes, we provide technical assistance and training to thousands of coffee farmers every year, including training in various aspects of our Supplier Code.
NESCAFE PLAN:Supporting the responsible farming, production, supply and consumption of coffee.
We trained 134 078 farmers in 2014 – way in excess of our target of 10 000 a year. At the end of 2014, the cumulative total of farmers and farm workers trained since the inception of the Nescafé Plan in 2010 reached 302 267.
Our 250 sourcing staff also visited around 50 000 coffee farms during 2014 to offer our direct suppliers a more efficient route to market, local training, plant propagation and distribution, and technical assistance to help them implement good practices in the field.
Dadi Serikapa from Côte d’Ivoire is one such farmer who has benefited from these trainings.
Having farmed for the last 25 years, Dadi attended training sessions in 2010, when the Nescafé Plan started in the country. Since then, Nestlé agronomists have regularly visited his farm to help implement productive and sustainable practices in coffee farming.
Dadi’s farm is now more productive and he has increased his income. Using Nescafé best farming practices, farmers like Dadi have boosted their coffee production from 300–400 kgs per hectare to more than two tonnes per hectare.
Value to Society
Through training in better agricultural and environmental practices, distributing high-yield plants and supply chain traceability, we can improve the profitability of our suppliers and help secure a long-term supply of high-quality coffee for our business, while addressing issues such as women’s empowerment and youth unemployment in the coffee sector.
Value to Nestlé
Our long-term ability to source the right quality and quantity of coffee for our major brands depends on the sustainability of coffee farming. Ageing trees, plant diseases, declining yields, volatile prices and climate change are just some of the threats to the livelihoods of coffee farmers, the vast majority of whom are smallholders. Coffee growing is also being challenged by alternative crops, considered by growers as better commercial prospects.
We are responding by helping farmers build a more robust business – offering efficient routes to market, local training, plant propagation and distribution, and technical assistance.
In line with the objectives of our commitment to Roll out the Nescafé Plan with coffee farmers, we continue towards our goal of distributing 220 million coffee plantlets by 2020, and to sourcing 90 000 tonnes of coffee that is compliant with the Sustainable Agriculture Network principles.