KitKat, the world’s third largest chocolate brand, continues to perform well. In 2016, to reinforce the brand’s iconic status, whilst responding to consumers’ demands for personalised, interactive experiences, we opened KitKat Chocolatory boutiques in key cities including Melbourne and Kuala Lumpur. This is a concept which was first launched in Japan in 2014 and which offers people the opportunity to build their own personalised KitKat from a range of over 10,000 possible combinations. New boutiques will continue to open globally in 2017. KitKat also became the first global confectionery brand sourced 100% from certified sustainable cocoa under our Nestlé Cocoa Plan.
Our premium Swiss chocolate brand Cailler was launched internationally, focusing on China and the US. We also made a significant investment behind Baci Perugina to drive the international expansion of this famous Italian premium chocolate brand. In Europe, the successful launch of Les Recettes de l’Atelier chocolate tablets was expanded to new markets and complemented in France with a dark chocolate range.
At Nestlé, recognising that confectionery is a treat, we are committed to offering the tastiest and healthiest choices so people can feel better about enjoying their treat. In 2016, one example of making this ambition a reality was the improvement we made to the recipes of our brands for children, particularly Passatempo and Baton in Brazil, and Milkybar in the UK, increasing their milk content and reducing added sugar. In Australia, we reduced sugar and increased the amount of wholegrain in Uncle Tobys cereal bars, while a new range based on nuts and whole oats was successfully introduced. This focus on providing tastier and healthier treats will continue in 2017, including KitKat.