Nestlé Purina continues to bring to market new innovations for pets and their owners that strengthen both our brands and our commitment to the best nutrition for pets.
Responding to the trend of natural products, we continue to update our portfolio through including more recognisable ingredients and simpler ingredient lists.
The most recent example of this includes the global expansion of the Beyond range of dog and cat foods.
In Asia, Oceania and Africa, the reposition and expansion of the Supercoat brand continued to show strong regional results in both dog and cat ranges.
Merrick is driving growth as Nestlé Purina’s lead exclusive natural brand of dog and cat foods in the US. This year, Merrick launched the Castor & Pollux Pristine dog and cat subranges – the first complete line of pet food positioned around providing responsibly-sourced ingredients, animal welfare and responsible farming assurances.
In dog snacks, the successful global expansion of Dentalife continued in 2017. We also introduced two premium offerings in the US from Beggin’ that feature real meat as the number one ingredient.
Our Felix cat food brand continues its successful expansion globally in both wet and dry product lines, with Felix ‘As Good as it Looks’ as the primary offering.
Production of cat food has also expanded globally with capacity investments in Poland, Russia, Hungary, Brazil, Mexico and the US.