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PetCare

Nestlé Purina’s leading portfolio of brands include Pro Plan, Purina ONE, Gourmet and Merrick, among others. We continue to improve our core products, address consumer preferences for natural pet food, advance our e‑commerce capabilities and offer new personalized Direct‑to‑Consumer experiences. To support global demand for our brands in both developed and emerging markets, we continue to invest in our worldwide manufacturing footprint. Our focus on developing nutritional breakthroughs based on proven science will also allow us to deliver on our commitment to help pets live better, longer lives.


PetCare

At a glance

Sales: CHF 12.8 billion
UTOP: 21.6%
14.0% of Nestlé’s sales

Increased manufacturing capacity set to boost growth: Purina Cat

To support robust growth in the cat food segment, Purina’s production capacity has been expanded with new plants coming online in Hungary, Poland, Chile, Mexico, Brazil and the United States. Nestlé’s lead in the segment reflects how our investment in science and taste create competitive advantage and robust brand loyalty.

Offering probiotic solutions: Pro Plan

Pro Plan is the flagship nutrition brand for Purina and select Pro Plan Savor dry formulas offer live probiotics to support digestive health in cats and dogs.

Strengthening Nestlé’s move into personalized petcare: Tails.com

With its proprietary nutritional algorithm, convenient subscription service and home delivery model, the acquisition of a majority stake in Tails.com offers Nestlé the opportunity to further expand into the field of personalized petcare. The platform comes with a new digital business model that fits strongly with our petcare drive into e‑commerce.

New format, same dedication to taste experience: Gourmet Gold

This year’s launch of the Gourmet Gold Melting Heart range is an example of successful premiumization based on superior taste experience.

Growing opportunities in specialty and veterinarian channels through nutritional solutions: Pro Plan

Pro Plan Veterinary Diets NC NeuroCare is the world’s first and only pet food diet developed to help nutritionally manage epilepsy in dogs as an adjunct to veterinary therapy. NeuroCare can also be used to manage cognitive dysfunction in dogs. The product is an example of how leading research can support growth in the veterinary segment.

Opening up healthy growth opportunities in snacks: DentaLife

DentaLife daily oral treats provide pet owners with a pioneering aerated chew that reduces tartar buildup in pets. The product is part of Purina’s drive to capture rising demand for healthy pet snacks with functional benefits.