Nestlé, the world’s largest coffee producer, is uniquely positioned in the world with our brands Nescafé and Nespresso offering a complete range of products, systems and services across all channels. Both brands continue their pioneering efforts in coffee sustainability, working directly with coffee farmers through the Nescafé Plan and the Nespresso Positive Cup programmes.
Nescafé is the world’s favourite coffee brand, with close to half a billion cups served daily. Recent innovations included the global roll-out of Nescafé Original double filter, fuller flavor delivered through a breakthrough in coffee technology, further expansion of the Nescafé to Go refreshing ready-to-drink portfolio of cold coffees, and Nescafé Blend&Brew range of single-serve coffee mixes. Nescafé Dolce Gusto, now available in over 80 countries, continued to strengthen its appeal to younger consumers though successful digital campaigns and adverts featuring musician will.i.am.
In its 30th year of innovation and growth, Nespresso continued to expand the global network of Nespresso boutiques. Following a successful United States launch, we made the VertuoLine system, delivering exceptional long-cup coffee, available in Europe. Several Grands Crus coffees were launched including limited edition Cafecito de Cuba, the first Cuban product to be sold in the USA since the 1960s, and Suluja ti South Sudan – launches exemplifying our commitment to helping social and economic redevelopment in challenging markets.
Nestlé Coffee Mate continues to grow by expanding the natural bliss range with exciting new flavours. All Nestlé Coffee Mate natural bliss products contain simple, all-natural ingredients and, as consumers seek more plant-based solutions, two new varieties were launched, Almond milk and Coconut milk.