Powdered and Liquid Beverages
Sales: CHF 21.6 billion
23.6% of Nestlé’s sales
Accelerating an international rollout through a coordinated campaign: Nescafé
The relaunch of Nescafé Gold, our premium soluble coffee range, was rolled out across multiple markets in EMENA and ASEAN during 2018. A single advertising campaign was adapted globally to improve speed, scale and efficiency.
Premiumizing through organic offerings: Nescafé Dolce Gusto
Dolce Gusto launched Absolute Origin, a fully organic, sustainably‑sourced range of single origin coffees that offer consumers a premium, authentic coffee experience.
Reinforcing premium credentials through craftmanship: Nespresso
Master Origin Indonesia is the latest in a range of crafted coffees that reinforce Nespresso’s premium positioning. It is fully Fairtrade‑certified, underlining the brand’s commitment to authenticity and sustainability.
Expanding portfolios to include zero added and lower sugar offerings: Milo
Milo’s Gao Kosong is a prime example of Nestlé’s continued efforts to reduce sugar content. This new product, created for our Singapore market, relies on a recipe that provides a better carbohydrate profile by using only natural sugars from malt and milk, with no added sucrose.
Blending a new brand into our coffee portfolio: Starbucks
The Starbucks license agreement significantly strengthens our position in roast & ground coffee, particularly in the United States. In 2019, we will launch Starbucks products in retail internationally and in a range of formats, including capsules compatible with Nespresso and Nescafé Dolce Gusto systems.
Novel offering to seed new trends: Nescafé
Azera’s nitrogen‑infused coffee broadens the appeal of Nescafé’s premium offering in both Ready‑to‑Drink and Out‑of‑Home. With coffee textures that create an exciting experience, Nitro provides coffee‑shop generation consumers with an experience designed to delight and differentiate.