To suit consumer preference for unique coffee experiences, we are innovating and building our coffee portfolio – already the world’s largest – by introducing new products and services, and making strategic acquisitions.
The world’s leading coffee brand, Nescafé, is available in over 180 countries with nearly 5500 cups consumed every second. 2017 saw the largest ever renovation of Nescafé Original, improving both taste and aroma. In response to consumer desire for quality coffee in a portable format, we launched new premium mixes of Nescafé Azera and expanded the Nescafé ready‑to‑drink range. Nestlé Professional is delivering products like Nescafé Cold Brew to out‑of‑home businesses that want to reach consumers who seek more artisanal coffee experiences.
Starting in the United Kingdom, we are relaunching the Nescafé Gold premium range globally with improved blends, new packaging and a new global communication campaign. We are also expanding Nescafé Gold globally, with the introduction of new premium mixes across the
ASEAN markets in 2017.
Nescafé Dolce Gusto is the leading retail coffee system brand outside of North America. It is present in more than 80 markets. Known and loved for its wide range of high‑quality ‘coffee shop at home’ recipes, Nescafé Dolce Gusto extended its range of products with a limited edition – Catuai do Brasil.
Nespresso, a truly premium brand with unrivalled brand loyalty, launched 80 new boutiques in 2017. With more than 600 boutiques worldwide, Nespresso is giving consumers an unmatched premium coffee experience both in boutiques and through e‑commerce and digital platforms. As a new offering this year, Nespresso Explorations included two limited editions. Launched twice a year, these coffees come from unique growing regions such as Laos and Kenya.
To further enhance Nestlé’s coffee portfolio in premium experiences and e‑commerce, we acquired a majority stake in the super premium US roaster and retailer Blue Bottle Coffee in late 2017. Blue Bottle’s success is built on three key values: deliciousness, hospitality and sustainability. With 49 cafés and a further 39 to be opened in 2018, future strategic growth focuses on expanding its retail presence in the US and Asia, and accelerating its online and supermarket presence. In late 2017, we also acquired Chameleon Cold Brew, a leading provider of premium crafted coffee. It is the number one organic cold brew brand and one of the top three refrigerated cold brew brands in the US
In healthy on‑the‑go beverages for younger people, we expanded the number of portable ready‑to‑drink options available. These included sugar‑reduced Nesquik, and Milo Activ‑Go in Nigeria, India and Thailand. We want to encourage children to have healthy, active lives. In 2017, Milo and Nesquik became sponsors of FC Barcelona, supporting children’s sports activities in a number of countries.