Prepared dishes and Cooking aids
Sales: CHF 12.1 billion
13.2% of Nestlé’s sales
Meeting local consumer taste: Maggi
Naija Pot reflects Maggi’s ability to localize through consumer insight and recipe adaptation. By combining rapid prototyping with local flavors, we were able to capture the ‘bottom of the pot’ taste that consumers craved. The product reflects Maggi’s ‘partner to everyday cooking’ approach by using local raw materials.
The authentic taste of italian pizza: Buitoni
Buitoni has leveraged pizzeria chef expertise to create an authentic Italian pizza experience inspired by neapolitan know‑how. Buitoni Bella Napoli combines the unique taste and texture of 22‑hour fermented dough with ingredients sourced from regions known for traditional and quality‑focused food culture. The product is also available under the Wagner brand as Ernst Wagners “Original”.
Adding exotic ingredients to excite and surprise: Thomy
Thomy has introduced ethnically-inspired flavors and natural ingredients to meet growing consumer appetite for convenient world cuisine. The brand has also extended its offering in vegan‑friendly products.
Repositioning the core to adapt to new trends: Hot Pockets
Hot Pockets’ successful relaunch has been achieved by adjusting both its target consumer and value proposition. By adding high‑protein variants and investing in its core sandwich segment, the new offering appeals to consumers looking for convenient ‘on the go’ solutions.
Enhancing flavor in top family meals: Maggi
Magic Sarap and Masala Ae Magic are examples of Maggi’s strategy to be the partner to every main meal. The 'All‑in‑one’ seasonings use simple, natural ingredients and a digital recipe service to inspire parents to cook delicious, balanced meals. Reflecting Nestlé’s core purpose, the products help provide affordable nutrition for the whole family.
Scaling up our plant‑based portfolio: Sweet Earth
The launch of the Sweet Earth plant‑based pizza illustrates our efforts to enable the shift to more balanced and sustainable food systems by offering consumers vegan choices for top dishes.