Nestlé Waters is leading a fast‑growing category, with a unique brand portfolio including the world’s largest water brand, Nestlé Pure Life. By addressing consumer needs, providing access to water and preserving water resources where we operate, we are enhancing quality of life through healthy hydration.
Bottled water replaced carbonated drinks as a preferred beverage in the US, proving that people are more concerned than ever before about what they consume.
The US continued to be a focus for the development of our premium range, including the international and heritage brands Perrier and S.Pellegrino. We also increased premiumisation of local brands around the world. This includes Poland Spring in the US, Buxton in the UK, Vittel across Europe and Erikli in Turkey.
In the US, our Ready Refresh direct delivery offers individuals, as well as small and large businesses, a wide variety of beverage options.
We encourage and support healthy hydration through innovations in flavoured and functional waters. Campaigns such as Nestlé Pure Life ‘Water Buddies’ inspires children to drink water, making it fun and enjoyable.
Environmental sustainability is a vital component of our business. Around the world, we are investing for the future in environmentally friendly bottling plants, including nearly CHF 230 million in the Perrier bottling site in France.
In 2017, three of our factories received Alliance for Water Stewardship (AWS) certification for water conservation and water stewardship. We have also strengthened our collaboration with the
AWS to certify 20 factories by 2020.
In the US, we formed the California Water Action Collective to help protect California’s water future. Across North America, Nestlé Waters sustainably manages nearly 50 spring sites, as well as over 5600 hectares of watershed as open space.