Nestlé Waters is core to the company’s Nutrition, Health and Wellness strategy with 52 water brands in its portfolio, including the world’s largest bottled water brand, Nestlé Pure Life, delivering quality, healthy hydration for individuals and families.
In 2016, our premium international brand Perrier completely reviewed its visual identity. It expanded its ‘Extraordinaire’ communications strategy, creating its first campaign dedicated to a new Perrier mineral water with a touch of flavour. The brand continued its long-standing sponsorship of the French Open tennis tournament. Our other premium international brand, the Italian mineral water S.Pellegrino, supported the development of new talent in gastronomy with its competition ‘S.Pellegrino Young Chef 2016’. Its new consumer and digital activation ’Itineraries of Taste’ associated the brand with the best of food, fashion and lifestyle.
In North America, bottled water is set for the first time to outsell carbonated soft drinks by the end of the year. Poland Spring is leading the bottled spring water market, with Nestlé Pure Life and other brands actively contributing to this strong category growth. We are developing new e-commerce capabilities like the ReadyRefresh platform, offering people the convenience of home and office deliveries for their water and beverage purchases.
Nestlé promotes sustainable water practices throughout its operations. For Nestlé Waters, this starts at the source with engagement activities with local communities to ensure the sustainability of our shared public water resources. In 2016, a dedicated engagement programme was launched to ensure good relations and measure sentiment in our communities. Nestlé Waters strives also to operate the most efficient bottling plants. These ‘smart factories’ aim to reduce water and energy consumption. Around the world several sites have been either opened or renovated in 2016, including one in the Italian town of Castrocielo. This new Nestlé Vera Natura bottling plant has zero greenhouse gas emissions thanks to a combination of solar panels, LED lighting, heat recapture and recycling technologies.