Nescafé Dolce Gusto and BMW MINI are teaming up to produce a new limited edition coffee machine that will sell in retail outlets and select MINI dealerships and retail outlets.
The new Nescafé Dolce Gusto MINI machine reflects core elements of the car brand, including its compact design and distinct winged logo. It delivers up to 15 bars of pressure to create frothy cremas, which enhance the aroma of the coffee, and allows consumers to choose from seven levels of cup size.
The first markets to launch the global partnership are Indonesia, Japan, France and Switzerland, with several others expected over the course of 2015.
Nescafé Dolce Gusto will also sell a branded accessory in the form of a Nescafé Dolce Gusto MINI thermo travel coffee mug on its website.