Nescafé has launched its 2015 Get Started campaign in Central and West Africa to inspire talented young people to generate innovative ideas that benefit society, one of which the brand will fund.
During the 50-day tour, young African entrepreneurs will travel on a special truck to city venues in Senegal, Mali, Burkina Faso, Ghana, Benin, Nigeria and Cameroon, to collect ideas from 18-28 year olds and upload them to the Get Started website.
Young Africans can also upload their own ideas to the site, where the public will vote for the best. Nescafé is looking for those ideas, in the areas of technology, health, art and culture, community development and the environment, likely to have the greatest positive impact on society.
Four shortlisted finalists will receive coaching from local entrepreneurs, before making online presentations that lay out the business case for their idea. A Nescafé jury will choose a winner who will then receive USD 50,000 funding to develop their plan.
Get Started aims to identify talented young people in this part of Africa with the potential to succeed in business, coach them and develop a regional network of entrepreneurs over the longer term. Nescafé also helps run Nestlé’s ‘My Own Business’ plan to create job opportunities for unemployed African youth.
Read the full Get Started press release on the Nestlé Central-West Africa website and watch a video about the winner of last year’s Get Started campaign.