Jan 20, 2015

Nestlé India 'Superbaby' breastfeeding video becomes YouTube hit


Nestlé India's 'Superbaby' breastfeeding campaign has now passed over 2 million views on YouTube since it was launched in August last year.

The campaign, aimed at supporting World Breastfeeding Week in 2014, reinforces Nestlé's belief that 'breast is best' when it comes to nutrition for babies.

The educational campaign features an animated music video of four 'Super Babies' dancing. Each baby represents a 'super power' of breast milk and raps about the benefits of breastfeeding.

Watch the video on Nestlé India's Start Healthy Stay Healthy website and read Forbe magazine's take on how the campaign wins at social storytelling.