Jul 14, 2015

'Vittel VIPs' enjoy Tour de France action close up

Vittel at La Tour de France 

Nestlé Waters brand Vittel is offering 300 cycling fans who come to watch the 2015 Tour de France the chance to experience the race at even closer quarters.

Every day, the brand is inviting four spectators from the start line to become Vittel VIPs. By answering a quiz question correctly they gain access to the Tour village where they can meet the cycling stars. Six people can also win places on Vittel ’s publicity caravan that follows the race.

On 13 stages, 10 amateur riders from local clubs have the opportunity to ride the final section of each stage, and cross the finishing line with former French professional cyclist David Moncoutié.

Vittel will distribute one million bottles of water to the cyclists, technical teams and spectators during this year’s race. The brand has partnered with the Tour de France since 2008.

Read the Nestlé Waters press release (pdf, 1Mb) (in French) to learn more.