Sep 12, 2014

Nescafé video is instant hit in India


A new video from Nescafé India that encourages people never to give up on their dreams has become an instant hit on YouTube.

The video, which features a young stand-up comedian with a stammer who perseveres with his passion for making people laugh, has received more than 1 million views in its first few days.

Featuring the brand’s slogan “It all starts with a Nescafé”, it has prompted consumers to share their own ambitions and goals with each other online.

The video is part of Nescafé’s new unified approach to communication, digital strategy, and packaging design across all 180 countries where its products are sold, which was announced earlier this year.