Nestlé S.A. yesterday achieved full ownership of Dreyer’s Grand Ice Cream Holdings, an important milestone in the ambitious global ice cream strategy it has pursued for over ten years. This follows the 2003 merger of Nestlé's U.S. ice cream business with Dreyer's which resulted in Nestlé owning 67% of the combined company at the time. Nestlé, through the Dreyer’s business, has continued to gain market share in the U.S. throughout the year, reaching 23.2% in 2005 according to ACNielsen data. Taking into account the proposed acquisition of Delta Ice Cream in Greece announced last month, Nestlé has now achieved clear global leadership in ice cream, with a 17.5% world market share.
Nestlé and Dreyer's Grand Ice Cream have achieved major success in the U.S. market by deploying proprietary technologies to produce significant innovations. These include Dreyer's Slow Churned Light, which tastes as good as classical ice cream but has half the fat and one third less calories; Dreyer's Dibs, bite-sized pieces of ice cream, which have brought a new snacking dimension to ice cream; and Häagen-Dazs Light, also manufactured using proprietary technology. Nestlé plans to further leverage such successful technologies by introducing locally-adapted new products to other markets worldwide
Peter Brabeck-Letmathe, Chairman and CEO of Nestlé: "Wednesday’s events in the U.S. are the culmination of a long-standing strategy to achieve leadership in the world’s largest ice cream market. I am gratified that the Dreyer’s business has consistently translated technical innovations into tangible market share gains in the U.S.. I am also very pleased with market share performance in other markets which, coupled with Dreyer’s success, has brought Nestlé to the global leadership position for the first time. As we continue to introduce innovations in different markets, we are also focused on delivering a level of profitability appropriate to our brand strength and market leadership."
Contacts:
Media: Robin Tickle Tel.: +41-21-924 3517
Investors: Roddy Child-Villiers Tel.: +41-21-924 3622