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Nov 06, 2018

Healthy frozen meals in reusable and recyclable containers

wildscape products

Wildscape products are a line of simple, healthy, frozen meals that were launched by our Nestlé 'intrapreneurs'.

The products which are packaged in clear, fully reusable and recyclable containers, won the New Hope NEXTY Awards for Best New Packaging Innovation at the Natural Products Expo East held in September 2018.

Wildscape meals come in six different varieties, like the gochujang cauliflower with brussel sprouts, chickpeas, quinoa, riced cauliflower, cashews and pickled onions.

"We saw an opportunity to make frozen food exciting by creating a product that is vibrant, with delicious flavors and textures and inspired by nature," says Emily Hoffman, Brand Manager.

The products went from idea to launch in under nine months. Quick decision-making, rapid prototyping and consumer feedback was leveraged to accelerate the development.

The Wildscape brand is part of Foundry Foods Inc., an innovation incubator backed by Nestlé, designed to support small, emerging brands with the goal of creating new and unique food products. Products are available at select retailers in the United States and plans for national distribution are ongoing.

"Working as 'intrapreneurs' meant operating as a focused team with the mindset of a small entrepreneurial company", says Andy Blank, R&D Manager. "Our leaders gave us the authority to make decisions which helped us push the boundaries of creativity within product development."

For more information see our ambition to make 100% of our packaging recyclable or re-usable by 2025

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