We believe that breastfeeding is best for babies and support the World Health Organization’s recommendation calling for exclusive breastfeeding for the first six months of life, followed by continued breastfeeding along with the introduction of complementary foods as advised by a health care professional or health authority.
We include the wording ‘breastfeeding is best’ whenever and wherever possible and relevant, such as on infant formula packaging and in all communications. We also develop educational materials for health care professionals and parents on the benefits of breastfeeding. We also run campaigns and seminars on breastfeeding for the medical community in partnership with governments and medical institutions.
Read more about our Responsible infant food marketing
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