Marketing of breast-milk substitutes

Our commitment: Market breast-milk substitutes responsibly

We believe breast-milk is the best food for infants. When mothers and families, together with healthcare providers, decide that optimal breastfeeding is not possible, infant formula – the only breast-milk substitute (BMS) recognised by the WHO – plays a vital role in providing essential nutrients to infants. We remain committed to the highest standards of responsible marketing of BMS.

Our objectives

Ongoing: Continue to strengthen our practices to ensure the Nestlé Nutrition business consistently meets the FTSE4Good Index BMS criteria.

Ongoing: As part of our ongoing efforts to promote good nutrition in the first 1000 days of life and support breastfeeding, report publicly on our progress regarding the responsible marketing of breast-milk substitutes.

By 2015: Continue to strengthen our practices to ensure both Nestlé Infant Nutrition and Wyeth Infant Nutrition consistently meet the FTSE4Good Index BMS criteria

Our progress

We are proud to have been the first breast-milk substitutes (BMS) manufacturer included in the FTSE4Good Index and to have consistently met its rigorous criteria for the responsible marketing of BMS since 2011. Independent audits of our compliance with its criteria are conducted in two countries every 18 months.

These assessments help us clarify what is not permitted in terms of marketing BMS in higher-risk countries. They have led to the removal of 3600 branded cabinet displays, strengthening our compliance management system, including internal audits; improved communication on our policies with our distributors and customers; and enhanced our internal and external grievance reporting, such as ‘Tell Us’, through which anyone can raise concerns about our practices.

We have also made the training of our staff working in infant nutrition global, especially to reinforce their capacity to market our infant products responsibly.

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