Nespresso will launch its first Nespresso Café in Vienna in March and open a second café in London at a later date to provide consumers a new premium coffee shop experience.
Nespresso is launching the Vienna café with Viennese food caterer Do&Co. The joint venture combines the Nespresso brand’s high quality coffee expertise with Do&Co’s operational know-how of fresh food service businesses and food products.
The longstanding tradition and strong culture of coffee drinking and coffee houses in Vienna makes the Austrian capital an ideal place to pilot the Nespresso Café.
An overwhelming number of consumers consulted as part of regular studies Nespresso has conducted have expressed the desire to experience a Nespresso Café.