Jun 6, 2014
Nescafé launches Shakissimo, a chilled coffee range for Europe
Nescafé, the world’s fifth most valuable food and drink brand, is launching a range of chilled coffees in Europe, just in time for summer.
The Shakissimo range is made up of three milk-rich coffees – Latte Espresso, Latte Macchiato, Latte Capuccino – designed to be consumed straight from the fridge or chiller cabinet.
The coffees come with their own unique ritual – the cups have been designed to be shaken to create an instant creamy froth on the drink.
Europeans are showing an increasing appetite for chilled, ready-to-drink coffees, with the market growing 8% over the last three years alone, according to Euromonitor.
The Shakissimo range was developed by Nestlé’s Product Technology Centre in Lisieux, France, and will be distributed by Lactalis Nestlé Produits Frais, a joint venture between Nestlé and French Dairy firm Lactalis.