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Trend-based innovation
We use our scientific expertise and unmatched capabilities to deliver on trend innovations. They're the result of quick ideation to meet consumer trends, then rapid product development and shop tests.
We fast-track funding for promising ideas, work with external partners and incubate innovation through our R&D Accelerator platform. This brings together Nestlé scientists, students and startups to advance science and technology with the objective of accelerating the development of trend-based products and systems.
Whether we're talking innovative coffee products, chocolate made solely from cocoa fruit, delicious plant-based foods, breakthrough innovations in infant and maternal nutrition or a revolutionary cat food to relieve pet allergies – we're working to deliver trend-based innovation.
With Nescafé Gold Blend Roastery Collection – which we delivered in just eight months from idea to launch – we unlocked new taste profiles through an innovative roasting process that allows us to emphasize the natural taste of different beans and use them in our blends – fitting the trend towards specialty coffee.
